Comms for a new economy

  • Women shown as small-time savers while men are big spenders in ‘sexist’ stock images
  • How Starling Bank’s new campaign highlights the demeaning way women are portrayed in financial…

Starling Bank

Tackling stereotypes on women and money

  • 10m+
    Combined media reach
  • 250k+
    interactions on social media
  • Turkeys are popping up in porn videos to highlight erectile dysfunction
  • Videos of turkeys are appearing on porn sites - but there’s an important reason why


Going cold turkey on porn

  • 31%
    uplift in brand awareness
  • 1k
    views every week since launch
  • Have you heard of this tax? It costs you £200 a year and will soon raise more than inheritance tax
  • Insurers fire shot across Treasury’s bows, urging chancellor Hammond not to hike insurance premium tax again


Halting another unfair tax hike

  • 1.5m
    views over 2-weeks
  • 0.3p
    cost per view

The world has changed and communications has changed too