BNP Paribas wanted to show how long-term business strategy could provide clarity to UK industries, with a particular focus on sustainability and carbon reduction.
Working with the bank and research house Cebr to develop the BNP Paribas Market Leaders Report, we modelled 16 ONS economic sectors 20 years into the future. Our forecast found that the science, tech and healthcare sector is set to power the UK’s growth, more than doubling in size by 2030 to a value of £560bn.
Reaching the right people
Parallel to the headline-hitting coverage in the broadsheets and hyper-targeted trade coverage, the digital campaign focused on reaching key decision makers and thought leaders in BNP Paribas’ principal sectors with bespoke sector-led content. Two thirds of the 45,000 impressions delivered belonged to director or senior level executives.