The Wellcome Trust has appointed Third City to provide PR and social media support to launch The Crunch
The awareness campaign is part of the charitable foundation’s year-long initiative to get the nation talking about our food, health and planet.
The Crunch’s programme of free activities, experiences and discussions will inspire people to think about how what we eat connects to our wellbeing and the environment. Everyone, from school children to farmers to families, will be given the chance to explore cutting-edge research and to have their say on how to create a happier, healthier future.
The Crunch will be delivered through schools, science centres and other networks around the UK who will run events in their local areas.
The brief was awarded following a three-way competitive pitch.
Suzie Barrett, Associate at Third City, said: “We know how important the food we eat is for our own wellbeing, but it’s easy to overlook the impact it has on our long-term health and the health of the planet. Our campaign will help bring this issue to the forefront of public consciousness, getting people to reevaluate their favourite meals!”
Commenting on the appointment, Marketing Communications Project Manager Lynn Huynh said: “We’re delighted to be working with Third City on The Crunch Week, we were impressed with their ideas and channel approach.”
The Crunch is part of a broader programme of work by the Wellcome Trust announced in 2015, which aims to improve understanding of the links between environment and health, and support evidence-based policies and practice that will protect people and the planet.
For more information about The Crunch, visit thecrunch.wellcome.ac.uk.