Third City Promotes Mallett to Partner

Third City has appointed a new partner to power its growth following a string of client wins and record profits in 2024.

Kate Mallett who heads up the agency’s financial services and fin-tech practice has been promoted, making her Third City’s eighth equity partner.

She continues to oversee the strategic development of the practice which counts Credit Karma, Transunion, HSBC and the Vienna-based crypto exchange Bitpanda among its clients.

Mallett joined Third City in 2022 from Four Communications and has played a key role in double-digit income growth for the business, with major wins in recent months including the buy now, pay later brand Clearpay, global technology company Block and Rakuten Cash Back.

Commenting, Graz Belli Founding partner said: “Kate’s had an incredible three years at the agency and this promotion is a well-earned recognition of her dedication and hard work. As a new partner she will continue to further strengthen Third City’s vision and future.”

Additionally, Third City has bolstered its creative team with the addition of senior creative, Travis Usher. Travis joins from media agency OMD EMEA where he worked on brands including Burberry, Mercedes-Benz, Sony Pictures, Tourism Ireland, and Under Armour.