SunLife appoints Third City as PR agency

SunLife appoints Third City as PR agency

SunLife, one the leading UK financial companies in the over 50’s life insurance sector, has appointed Third City as its retained PR agency, marking the beginning of a new era for the over-50s life insurance provider.

Third City has been brought onboard to support with the rollout of SunLife’s new brand positioning, helping to showcase its renewed identity and relevance, and cementing the brand as a trusted financial services provider.

With a fresh approach, SunLife, wants to empower its customer demographic to live life with confidence and peace of mind.

The agency will focus on raising awareness of SunLife’s products that offer simple affordable financial solutions tailored to the needs of people over 50, as well as raising brand awareness.

Victoria Heath, Chief Marketing Officer at SunLife, said: “Third City impressed us with their strategic approach, creativity, and understanding of our target demographic. We are excited to work with them as we bring our refreshed brand to life.”

Suzie Barrett, Managing Director at Third City, added: “SunLife has a rich heritage, and we can’t wait to support them as they evolve and enter this exciting new chapter.”

Third City is a certified B Corp. The account adds to the agency’s strong financial services portfolio, which includes clients such as HSBC and ClearPay. 

This article was originally published by PR Week on 20/03/2025