Fintech Smart Money People picks Third City

Smart Money People has appointed Third City as its retained PR agency, following a competitive pitch.

Smart Money People is the UK’s most comprehensive financial services review site, featuring more than 1.6 million impartial customer reviews of products including mortgages, insurance and savings. Its sister site Be Clever With Your Cash provides expert advice and views on the latest products and deals for savvy consumers.

Third City is tasked with encouraging consumers to leave reviews of the products they use and at the same time, demonstrate the value of these insights to industry decision-makers.

Emma Burhouse, Head of Marketing at Smart Money People said: “Third City’s understanding of the financial services landscape, combined with their strategic thinking and creativity shone through in the pitch. We are excited to have them on board as we enter our next phase of growth.”

Kate Mallett, Head of Fintech at Third City added: “There has never been a more important time for the financial services industry to build trust amongst consumers and Smart Money People has a unique proposition to help deliver this.”

Third City is a certified B Corp and ESG Consultancy of the Year. The account strengthens the agency’s portfolio of financial services clients including the Association of British Insurers, Intuit Credit Karma, Vanquis Bank and Zing.