GRIDSERVE

She’s Electric

Can we be electric too?

When GRIDSERVE briefed us to launch its new Electric Forecourt at the iconic Knebworth Estate, where some of the world’s most famous musicians have played, there was only one thing for it.

Strategically, we needed to show people the power of electric cars and how quickly they can now charge, and with the cultural context of millions missing out on Oasis tickets, we recreated the band’s iconic Knebworth 1886 gig with a twist – the whole thing was powered by EVs.

And as Oasis were a little busy, we partnered with the next best thing – tribute act Supernova!

100s
of attendees
2
Powered by 2 EVs

Attendees were given a tour of the state of the art charging facility, which has over 30 electric charging bays, including 24 High Power bays capable of adding 100 miles of charge in under five minutes, combatting the stereotypes around EVs and charging times.

ITV were among the broadcasters to cover the unique gig, with headlines rolling in across the Mirror, Express, Sun and many more.

Oasis return to Knebworth House after 28 years as tribute act plays at iconic venue
Oasis make surprise return to Knebworth – but not in the way fans were hoping

More Projects

  • One in ten adults plan to pull sick day for Black Friday, poll finds
  • Brits plan to take a sick day to snag Black Friday deals, spending over £400 on average

Rakuten

Slack Friday

  • 10%
    increase in web traffic
  • 300
    More than 300 media articles
  • Campaign calls on people to prioritise pensions
  • Gemma Collins urges people to take pension pot reality check in spoof beauty ad

ABI + PLSA

Getting people to engage with pensions

  • 200+
    Launch articles
  • 399m
    Combined reach
  • Celebrity photographer shares new photo series - celebrating foster parents
  • Nearly half of Brits wrongly believe they would not be eligible to become foster parents

National Fostering Group

Faces of Fostering, with Rankin

  • 55M
    Editorial reach
  • 9
    Nationals