Nespresso appoints Third City for sustainability comms

Nespresso UK and Ireland has appointed Third City as its retained sustainability communications agency, following a competitive pitch.

We have been tasked with a strategic brief to reinforce the global coffee brand’s sustainability commitments to consumers, with a core focus on highlighting the recyclability of its aluminium-based capsules and showcasing how the business is a force for good through local initiatives, substantiated by its B Corp certification in 2022.

Third City will be responsible for planning activity that runs cross-function including in earned media, digital, CRM, e-commerce and in boutiques, to reach existing customers and broader audiences.

Our work kicked off in October with a number of partnerships during Recycle Week.

Commenting on the appointment Katie Burt, Communications Manager at Nestle Nespresso UK and Ireland said:

“Third City’s strategic thinking and creativity stood out from the very start of the pitch process – we’re excited to have them onboard.”

This announcement was covered in PR Week and Provoke.