Going for gold with AHDB
The Agriculture and Horticulture Development Board wanted to mark the summer of sport AND promote the benefits of milk, leveraging its partnership with BUCS, the governing body for college and university sport
To visualise the connection between a healthy diet and gold-medal winning performance, we turned five top sportspeople GOLD, among them British track and field legend Christine Ohuruogu, and captured the moment on camera.
Thanks to some amazing shots taken by six-time winner of the UK Sports Photographer of the Year Andy Hooper and consumer research highlighting the nation’s love of milk, the integrated campaign secured strong results across print and online national media – including the Mirror, the Daily Express, and the Metro – radio, as well as on social media.
