MOO picks Third City

Third City has been appointed as the retained UK agency for Silicon Roundabout success story MOO following a four-way competitive pitch

Third City will support online print and design company MOO as it continues to expand its suite of premium business products beyond its legacy Business Cards, and into business stationary and promotional materials in line with its mission to help businesses create “brilliantly designed professional worlds”.

Shoreditch-based MOO was founded in 2006, with the aim of disrupting the $640 billion global print industry. It has since become one of the biggest success stories the burgeoning East London tech scene, attracting investment from venture capitalists Atlas and Index Ventures, building a workforce of over 270 staff globally.

Reporting to UK and Europe PR Manager Celia Venables, Third City will work with MOO on a retained basis to launch several new product offerings and bring to life the brand’s passion for great design with a combination of eye-catching live events and thought leadership.

Senior Consultant Henry Warrington, who will head up the account team, said: “As a creative start up ourselves we had an instant affinity with MOO and very much look forward to working with them as they continue to go from strength to strength. MOO is a unique brand with a genuine buzz surrounding it, and we’re incredibly excited be part of its story.”

Celia Venables said: “At the heart of MOO we’re design and print geeks. We love to work alongside businesses of all sizes to help them craft beautiful products that bring their individual brand stories to life. Third City really tapped into that in their pitch, they are a highly creative agency, with a strong strategic backbone to their ideas and we look forward to the partnership we have ahead of us.”