Third City has appointed a new creative director and drafted in a content strategist previously with the Daily Star as it pushes its disruptive communications approach
The independent agency, founded in 2011, has worked for a raft of emerging online businesses including MOO, JustGiving, eHarmony and HostelWorld alongside established brands like Tefal, LV=, ING and Ancestry.
Newly appointed creative director Henry Warrington was part of the agency’s founding team and has spearheaded award-winning creative campaigns including PizzaExpress “Golden Dough Ball” with Joey Essex and the high profile eBay sponsorship drive for Olympic sprinter James Ellington.
Daily Star-trained former journalist Cathal Wogan joins the agency from Post Office, where he helped overhaul the brand’s social media platforms and content strategy. He will lead Third City’s growing content unit, which includes partnerships with designers, software developers and social media owners.
Commenting on his appointment, Henry Warrington said:
“Changing consumer behaviour and disrupting markets takes strategic thinking and creative excellence. This winning combination is something that Third City has made a name for and as we grow, I’ll be making sure our creativity continues to set the standard.”