The opening of pre-registrations for London Block Exchange – the UK’s first multi-cryptocurrency exchange – might have been big news in the cryptocurrency community, but getting mainstream interest in a terrifically crowded market was a challenge that LBX set us, and we met.
Showing the exchange to be the UK’s first really ‘grown up’ and trustworthy service was key to differentiate the LBX brand; as well as leading on the company’s proprietary offerings such as a payment card and a ‘college of crypto’ to educate new members.
We followed up this launch with the release of compelling research into millennial appetite for crypto, which was picked up at home and around the world with equal interest. It demonstrated that by the end of 2018, millennials would be more likely to hold cryptocurrency than a range of traditional investments such as shares, bonds and property.
The pre-launch and subsequent research secured coverage across Telegraph, Express, Independent, City AM, This is Money, The Mail on Sunday, International Business Times, Engadget and Business Insider – among plenty of other titles.
The publicity drove over 5,000 pre-registrations, many thousands more social conversations and placed LBX CEO Benjamin Dives right up there as one of the top cryptocurrency commentators in the UK.