Instructure is an education technology company with big ambitions to bring its innovative virtual learning environment Canvas, which is in more than 2000 US schools, to the UK.
Getting into schools isn’t just about direct selling; you have to get the politics right too. We wanted to help Instructure shape the educational agenda so that Canvas would be front of mind for decision-makers when they decided to review their existing tech…or introduce classroom technology in the first place.
To achieve this, we identified a gap in the market. Many government departments, like DCMS or Health, have a written digital strategy, which explores how technology will be used to make services better. Although many education strategy documents (like the Ofsted Framework) mention technology, there was no written digital strategy for education. So we decided to write it and then share it with teachers, learners and schools.
Our campaign began with a national consultation with schools, to gain a grassroots perspective on the challenges of implementing digital learning in classrooms, and in teaching tech-heavy subjects such as computer science. We spoke to more than 50 schools, and consulted industry heavyweights such as the Department of Education, Reform, BESA and FutureGov for insight and guidance.
We then developed a report Driving Digital Strategy in Schools providing concrete guidance to Government representatives and educators. It highlighted five key areas where Government guidance is required for a successful digital strategy in schools. We presented it to the Department for Education in September 2017 and it is now being used to help define a more cohesive strategy. At the same time, we engaged the national and education media with project and secured extensive media coverage including an ongoing editorial partnership with TES.
The DDS campaign has helped shape the digital future of education and put Instructure front-and-centre in the debate.