National Fostering Group appoints Third City

National Fostering Group (NFG) has appointed Third City as its PR agency following a competitive pitch process.

NFG, the largest independent fostering agency in the UK, works with local authorities to provide high quality foster care to children and young people in need. Recent data reveals every 15 minutes a child comes into care, with foster parents needed now more than ever.

Third City will handle all UK consumer PR, highlighting the multiple benefits of fostering.

Commenting on the appointment, Head of Marketing at National Fostering Group, Emma Finch said: “Third City came to us with really thoughtful and fresh views and understood the challenges we face. They recognised what we needed to achieve and provided us with a clear vision of how we would get there.  This is an exciting time and we’re delighted to work with an agency that truly gets it.”

Suzie Barrett, MD at Third City added: “We’re so proud to be working with an organisation doing incredible things and making a life-changing difference every single day.  The UK needs more people from all walks of life to become foster carers so it will be a privilege to drive foster carer recruitment numbers.”

Third City is the third biggest ESG PR consultancy in the UK (PR Week Top 150) and was one of the first PR agencies in the UK to be certified as a B Corp with an impact score of 94.7.

This announcement was covered in PR Week on 30.06.2023