Keeping home wear and tear from becoming a major problem is crucial but the home maintenance to-do list can quickly become overwhelming,.
LV= wanted to help struggling homeowners. To do this, Third City came up with the concept of a ‘Home MOT’. You have one for your car, why not create a similar simple checklist for the home too?
Working with our partners at Infogr8, we created a host of content to help guide people through the most crucial home maintenance tasks, informed by experts such as underwriters, surveyors and builders.
To launch the campaign, Third City used research to uncover the state of the nation’s growing home maintenance to-do list, revealing how millions of homeowners feel that their home is a ticking time bomb of maintenance problems. Coverage landed in the likes of The Express, BT.com, AOL and The Mirror among others.
Make sure to check out the campaign content for yourself by heading to www.lv.com/homeMOT