In 2018, US based fintech Credit Karma announced plans to acquire UK credit score company Noddle from TransUnion. As the deal came to a close, Third City was tasked with securing high profile media opportunities for CEO Ken Lin and Chief Revenue Officer Nichole Mustard.
We built a narrative focusing on the company’s strategy for growth, its plans to open a base in London, triple headcount and start a full-scale TVC campaign; while tackling scepticism of fintechs among UK business and banking press by reinforcing Credit Karma’s 12 years of experience and history of profitability.
An exclusive with The Telegraph Tech Intelligence broke news of the deal closure, with subsequent coverage in key trades, including AltFi and The Fintech Times. In addition, 14 top-tier media briefings were secured among them a first-run live interview on CNBC’s Squawk Box, and meetings with Bloomberg, Reuters, BBC Business, Sky News with Ian King, The Telegraph, City AM, Quartz and Financial News.