In a nutshell

We created a limited edition Peppa Pig pan achieving 11 million impression for pancake day

Tefal

Getting piggy for pancake day

To celebrate this year, the world leader in cookware launched their flipping great Peppa Pig pancake pan – equipped with a stencil and squeezy bottle to design the much loved pig.

We decided on a two-pronged approach to get the product placement the pan deserves. We sold in to traditional media targeting national, consumer and parenting titles as well as organic gifting high profile mummy celebs and bloggers whom we knew would be a fan.

We secured 16 pieces of coverage across national media such as Evening Standard, Sun Online and Yahoo! reaching an audience of over 11 million.

And, we’re delighted that celeb mummy Stacey Solomon has posted a picture of her using the Peppa Pig pancake pan on her Instagram story to almost 3 million followers – free of charge. No easy feat!