Delta: Push for Prosecco

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Photo credit: Adrian Brooks/Imagewise

Shoreditch locals were well entertained by Delta’s pop-up, a billboard dispensing Prosecco live to passers-by.

Our client Delta Air Lines challenged us to find a new way to toast the arrival of complimentary Prosecco in the economy cabin of international flights. Drawing inspiration from the flight attendant call buttons, we created the world’s first billboard to serve Prosecco at the touch of a button.

Hosted at BOXPARK, a location closely matched the Delta’s target audience of millennial professionals, and the billboard’s dominance outside Shoreditch High Street station generated plenty of buzz.

The event was designed to drive brand awareness for the client, generate media coverage and meaningful engagement with the brand. Over the course of two days over 800 glasses of Prosecco were served to journalists, influencers and the general public.

The campaign was covered by Time Out London, Phoenix Magazine and Beauty and The Dirt amongst others online as well as generating international coverage in Europe and Africa. Influencers amplified the campaign to their combined community of over 164,000, whilst more than 200 individual pieces of content were shared on social media by those attending.